Lukavac Cement Plant recently has successfully rebranded their business activities and decided to split existing Lukavac Cement Plant trademark into two brands, Lukavac Cement and Lukavac Concrete
Recognizable as the largest domestic manufacturer of cement, Lukavac Cement Plant also enters into the concrete production segment and therefore, as a logical consequence, emerged a need for making a new brand and rebranding existing one.
Company management is aware of how important the strength of the brand is in everyday business activities. Therefore, they have decided to start rebranding professionally and be different that many others operating in the same industry. Together with changes of visual identity, they clearly communicate their messages and position themselves as reliable partner in construction business, whose aim is sincere and long-term relation with clients.
By rebranding we want to more closely connect with our consumers and consolidate our leading position in this industry. Rich experience we have in manufacture of cement, professional staff who follows and applies this industry’s latest trends is a good starting point for a competitive advantage in concrete production. As a precious upgrade of all our production activities in the existing, but also in the new business, there is a more intense marketing activity whose aim is to send clear message to our customers and to jointly build and strengthen local brands”,
said Stjepan Kumrić, member of the Board of Lukavac Cement Plant.
New visual identity and logo symbolize connection with the parent company. Textual part of Lukavac Cement logo indicates the leading producer of cement in BiH, and Lukavac Concrete refers to reliable and highly qualitative partner in construction.
The brand repositioning is part of Lukavac Cement Plant management strategy and is very important for the future development of the company and the expansion of the operations in the new concrete segment.